Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.
Please use the following source from APUS library and additional resources:
http://ezproxy.apus.edu/login?url=http://ebooks.apus.edu/MKTG300/Tanner_Ch1-4.pdf
Kellogg on Marketing, 3rd Edition (apus.edu)
ETNs Follow Ideas of Investor Graham; Three Notes Take ‘Value’ Approach; Marketing Hook? – ProQuest
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